Rino Solberg provides insight into Better Globe Forestry, and a customer visits Nyongoro plantation

In December, one of Better Globe’s Swedish customers, Torgny Johnsson, visited the Nyongoro plantation on his own. The trip is often considered a dangerous and arduous one, but Torgny decided to take the adventure anyway, and set off on a bike from the coastal town of Malindi to the plantation. Along the way, Torgny encountered some interesting individuals, made some acquaintances, and had what one might consider the journey of a lifetime.

Rino Solberg, a social entrepreneur and businessman of the highest caliber, sat down with European Business Magazine to discuss the ins and outs of Better Globe Forestry, including its business model and what makes it successful. Rino encourages others to help in ways that benefit people, rather than funneling money into causes that would find more use from direct intervention through social programs. Rino is no stranger to the world of social entrepreneurship, so his insight and experiences are valuable resources that can help anybody make a world of difference.